wield

platforms

Our expertise and partnerships with a wide range of content management (CMS), ecommerce platforms, and other frameworks allow us to efficiently determine and implement the best solutions to meet to our clients' needs. We have established relationships with key technology partners equipping us with a range of carefully cultivated resources to provide best-in-class applications.

our process

The importance of strategy cannot be overstated—it is the foundation of any challenge we pursue and tackle. Every idea and resulting approach is vetted with thorough exploration and analysis, then paired with the appropriate technology, creative, and advertising mediums. Our perserverance and attention to detail produce market-leading brands that connect, captivate, and convert.

why wield?

We manage all the moving pieces of your digital brand strategy, allowing you to focus on running your business. Though we may never know your business as intimately as you, we'll never stop learning. We are passionate about what we do and dedicated to helping your brand thrive within this ever-expanding media landscape.

digital business strategy

01

The master plan for a competitive brand.

  • Discovery & Communication
  • Market & Brand Research
  • Competitor Insight
  • Consumer Experience Mapping
  • Historical Data Analysis
  • Content Inventory

Wield excels in collaboration—working together with our clients in an enjoyable and rewarding approach that delivers strong results. Our work within dozens of verticals has provided us with a wide range of industry insight and experience that directly benefits your business. From day one—we immerse ourselves in your current business model, business plan, and specific industry. Wield strategies balance market exploration and data analysis with the appropriate technology, creative, and advertising mediums to position your brand within your market.

partners

  • Google Analytics
  • Google Webmaster Tools
  • Google Adwords Certified Partner
  • Google Partner
  • SEMRush

brand identity

02

Refine your mission. Define your brand.

  • Brand Research & Analysis
  • Market Research & Analysis
  • Message & Tone Guide
  • Style Guide
  • Logo & Branding
  • Visual Collateral Assets

Defining the personality of your brand is the crucial first step in differentiating your business from your competition. A thoughtfully crafted and purpose-driven brand identity ensures consistent messaging and style across all channels and marketing efforts—forming the foundation on which consumer trust and loyalty is conceived. Your brand identity is comprised of your company’s unique vision, position, voice, look and tone. Working together, we’ll develop a brand identity that firmly positions your company within the constant flux of today’s digital market space.

partners

  • Google Analytics
  • 99 Designs
  • Adobe Creative Cloud

Web & Mobile

03

Captivating user experiences with deliberate user interface design.

  • User Interface (UI) Design
  • User Experience (UX) Design
  • Custom Web Applications
  • Custom Sales Process
  • Ecommerce Everything!
  • Content Management System (CMS)
  • Customer Relationship Manager (CRM)
  • Ad Serving
  • Browser & Device Testing

By establishing an understanding of the needs and behaviors of today’s consumer we design user experiences that guide the consumer through your sales process and on to your point of conversion. Wield has expertise in a wide range of content management (CMS), ecommerce platforms, and other frameworks including Wordpress, Shopify, Nexternal Solutions, Woocommerce, and more. For more complex requirements, we build custom web applications from the ground up to solve the specific business challenges of your brand.

partners

  • BrowserStack
  • Litums
  • Github
  • Google Analytics
  • Google Webmaster Tools
  • Nexternal
  • Shopify
  • Wordpress & Woocommerce

Creative

04

Smart story-telling for today’s digital consumer.

  • Ad Creation (digital & print)
  • Integrated Campaigns
  • Graphic Design
  • Copywriting
  • Content Development
  • Media Asset Acquisition

Design is more than aesthetics. At Wield, we embrace the tenet form follows function. The final product—whether it’s a website, app, print ad, or graphic—is created to serve a purpose. Good design, visual and verbal, tells a story that connects with the consumer on an emotional level, engaging the user and solving challenges.

partners

  • Adobe Creative Suite
  • Bigstock
  • iStock
  • Adobe Stock

Digital Advertising

05

Don't be everywhere. Be everywhere that matters.

  • Market Research
  • Historical Data Analysis
  • Consumer Experience Mapping
  • Content Creation
  • Ad Writing
  • Media Planning & Buying
  • Search Optimization
  • Social Media
  • Email Marketing
  • Paid Search
  • Display Ads
  • Inbound Marketing
  • Analytics & Measurement
  • Performance Analysis & Reporting
  • Consultation & Auditing

Successful advertising evolves at the same pace as the ever-expanding media landscape and continually re-discovers, for each and every approach, how best to connect with the target audience. Everyday we explore the needs and behaviors of today’s consumer so we can understand and anticipate their motivations. This insight allows us to position your brand across critical touch points, meeting your consumers wherever they are and wherever they go.

partners

  • Google Analytics
  • Google Webmaster Tools
  • Google Adwords Certified Partner
  • Google Partner
  • SEMRush
  • Facebook
  • Twitter
  • Pinterest
  • Youtube
  • Vimeo
  • Instagram
  • Google+
  • Mailchimp
  • Robly
  • Constant Contact

Digital Infrastructure

06

Purpose-built foundations for mission-critical operations.

  • Website & Application Hosting
  • Email Hosting
  • Email Delivery (Campaign)
  • Email Delivery (Transactional)
  • Ad Serving
  • Content Delivery Network (CDN)
  • DNS Hosting
  • Domain Registration
  • Performance Tracking
  • Site Security & Monitoring
  • PCI Compliance
  • Payment Processing

With unhindered access to and collaboration between the application and the infrastructure upon which it’s built, we can deliver the performance, reliability, security, and compliance that your digital environment requires. When the infrastructure is fine-tuned and configured specifically for the needs of your project, the results are superior. We have established relationships with key technology partners enabling us with the necessary resources to provide solid foundations.

partners

  • Google Cloud
  • BluePay
  • Rackspace
  • Authorize.net
  • New Relic
  • Tunnelblick
  • Coda

Ongoing Support

07

When your project launches, our partnership soars.

From our very first conversation, throughout your entire relationship with us, we’ll work with you to develop creative solutions that address your specific business challenges—both the challenges you are currently working to overcome as well as any future challenges that are inevitable. Discover the Wield difference, and call us today!

partners

  • Google Analytics
  • New Relic
  • Litmus
  • Skype
  • Slack
  • Screenhero
  • Podio