Local marketing for your small business can be simple, cost-effective, and highly targeted. With a strategy tailored to your products, services and ideal customer, you can showcase your products and services to a large audience, generate leads, and increase your conversions.

A content calendar is a living document that organizes your marketing efforts, providing your whole team with a high-level overview of the messaging, location and timing of each ad. By 'living document', we mean that content calendars are not static. Frequent changes are necessary as your content and advertising needs are continuously evolving.

Finding the right ecommerce platform that successfully addresses the majority of your business challenges will improve your business operations, thereby saving you time and money. Answer these 10 questions before selecting an ecommerce provider.