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This voice & tone guide questionnaire will help you establish a singular voice and style for your brand. The guide will dictate the best ways to effectively communicate with your users while remaining true to your brand; and ensure that your brand is presented consistently across all communications including, but not limited to web, print, social media, and email.
Use the form below to define the personality and rhythm of your brand’s voice as well as the vocabulary, tone and style that should be used across all media. Below you will develop a detailed list of memorable words, phrases and statements that encompass your brand’s voice, including the qualities of your brand, adjectives used to describe it and its users, as well as a list of characteristics that don’t fit your brand.