Wield is proud to be recognized by Google as an expert in online advertising. From Google Ads and Google Analytics to AI-Powered Performance Ads and Mobile Growth, Wield has the expertise to grow your business with digital ads.

Recognized by Google as an Expert in Online Advertising

Wield is committed to staying up-to-date with the latest Google Ads practices. Our deep understanding of Google Ads tools and strategies enables us to create customized campaigns that drive better results for our clients. Below are our Google accreditations that demonstrate our proficiency in basic and advanced aspects of Google Ads.

Google Analytics Certification

By earning the Google Analytics Certification, Google recognizes that Wield can:

• Set up a Google Analytics 4 property for a website or app
• Collect the data your business needs and use reporting tools and features
• Identify key metrics to measure the success of your online marketing

Google Ads Search Certification

By earning the Google Ads Search Certification, Google recognizes that Wield can:

• Turn an online marketing vision into a clear digital strategy
• Create a Google Search strategy that fits with broader company marketing plans
• Develop a plan to boost leads, sales, or website traffic using Google Search
• Make sure your Search marketing plan matches your digital marketing budget

Google Ads Display Certification

By earning the Google Ads Display Certification, Google recognizes that Wield can:

• Turn your online marketing vision into a clear digital strategy
• Create a Google Display strategy that aligns with broader company marketing plans
• Develop a plan to boost awareness, consideration, action, and retention using Google Display
• Reach new and existing customers with Google Display Audiences
• Ensure your Display marketing plan matches your digital marketing budget

AI-Powered Performance Ads Certification

By earning the AI-Powered Performance Ads Certification, Google recognizes that Wield can:

• Explain why AI is important in Google Ads campaigns
• Create an AI automation plan tailored to your business goals
• Highlight the benefits of using AI-powered tools and campaigns across channels
• Bring an agile mindset and determine flexible budgets to meet demand and achieve real business results

Google Ads – Measurement Certification

By earning the Google Ads Measurement Certification, Google recognizes that Wield can:

• Turn your marketing objectives into measurable actions
• Set up tracking to measure sales, app installs, or leads
• Analyze and act on insights from conversion tracking data
• Choose the best attribution model for your business goals

Google Ads Creative Certification

By earning the Google Ads Creative Certification, Google recognizes that Wield can:

• Create effective ad content for Video, Display, App, and Search campaigns using Google’s research-based guidance
• Use Google’s tools and resources throughout the creative process
• Improve creative performance through experimentation

Google Ads Drive Growth with Mobile Certification

By earning the Google Ads Drive Growth with Mobile Certification, Google recognizes that Wield can:

• Evaluate the impact of user experience beyond the click
• Work with key partners to build a user-focused organization
• Explain the key elements and value of conversion rate optimization
• Describe the marketer’s role in ensuring fast mobile experiences
• Highlight the marketer’s role in creating a seamless user experience
• Apply best practices to personalize the mobile user experience