Case Study—The Fresh-Pressed Olive Oil Club
The Fresh-Pressed Olive Oil Club has an amazing story to tell—T.J. Robinson, known as The Olive Oil Hunter, travels the world four times a year to wherever the olives are in-season and ripe for pressing. He visits numerous olive farms each trip, tasting and assessing which oils are worthy of this quarter's club shipment. And each quarter, three carefully curated taste experiences are raced by jet plane to the US before being delivered to club members at peak freshness.
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