Mopsey

Mopsey Designs started as Lucy Millet’s needlepoint design label. In 2025 it became Mopsey Shop, run with co-owner Debbie of Grandy Deb Designs.

The challenge

The original Mopsey website had served Lucy well for years, but it was time for a bigger store featuring more designers with more products, synced with their new brick-and-mortar storefront.

What we built

• 2023: a custom Shopify theme with wholesale setup, low-stock alerts in Mopsey’s own playful voice, and a branding guide carried through the whole site
• 2024: setting up business email and getting it working smoothly
• 2025: launching Mopsey Shop at shopmopsey.com. We moved every customer account over to the new store, set up pre-orders, bulk-uploaded products with multiple variants, wrote the “Our Story” page and sent a grand-opening email to past customers

Services

Shopify theme development · wholesale setup · store migration · product data · copywriting · email

Platforms

Shopify · STOQ pre-orders

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