Membery

Membery (as in ‘do you remember why?’) is a direct-to-consumer brand founded by Cerelle Centano. Cerelle curates a collective of revamped and upcycled wearable goods by designers, artists and humans “who like to turn old things into wearable works of art”.

The challenge

Cerelle had products, a logo and a plan, but no store. She wanted to launch quickly, keep costs low, and run the shop herself after launch.

What we did

• Scoped the project, and vetted the email marketing tool Cerelle found, Shopify’s own, which was free at her size and lets customers buy straight from an email
• Built the store around her brand, including the logo font, layout and page templates
• Worked through her launch checklist: tax settings, product measurements, blog, About and FAQ pages
• Launched in July 2025, then tested and fine-tuned the email signup forms
• Helped get the new site showing up in Google search

“I love it.” — Cerelle, Membery

Services

e-commerce setup · launch planning · email marketing setup · search visibility · training

Platforms

Shopify · Shopify POS · Shopify Messaging

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