You run your own ads. Get an analyst's notes every morning.
Marketing Briefing reads your store's orders, Google Ads, Facebook and Instagram ads, Google Analytics and Search Console, then tells you in plain English what's making money, what's wasting it and what to do next. A 30-second brief every morning and a full review every Monday, in Slack or your inbox.
Sound familiar?
Every platform claims the same sale
Meta, Google and your store all report different numbers. Which ads actually paid for themselves?
Problems found a week late
A campaign out of budget, products disapproved in Merchant Center, a broken pixel. You notice after the sales are gone.
Five dashboards, no decisions
Logging in everywhere shows you numbers. It doesn't tell you what to change this week.
An agency costs more than the problem
You run ads yourself because a retainer doesn't add up. But marketing is one of five jobs you do.
A quick brief every morning. A proper review every Monday.
Built on your real orders, not what each ad platform claims. The numbers below are made up for illustration.
Daily brief · Tuesday to Sunday, 7:30
Yesterday: 58 orders, $5,310 in sales. 9% above a usual Wednesday.
Ads: $305 spent, $1,420 in orders from ad clicks (4.7×). Meta did better than Google.
! Needs you today: 3 products were disapproved in Google Merchant Center for missing barcodes (GTIN). They've stopped showing in Shopping ads.
Nothing else needs attention.
Monday review · every Monday, 8:00
Week of 9–15 Nov: sales up 7% to $38,200. Ads brought in $20,600 of it from $2,100 spend, but your best Google campaign ran out of budget on 5 of 7 days.
Store
412 orders (+6%) · $92.70 average order · 31% from returning customers
Google Ads
$1,240 spent (+8%) · $11,900 in orders (9.6×)
! "Brand – Search" hit its budget by 3 pm most days. You likely missed about 15 orders.
Facebook and Instagram
$860 spent (−3%) · $8,700 in orders (10.1×)
Instagram Reels brought 41% of those orders at the lowest cost per order.
Google search and Analytics
2,310 search clicks (+6%). "linen duvet cover" moved from position 11 to 7.
Mobile visitors from Instagram bought at half the usual rate. Worth checking the mobile product page.
Do this week
- Raise the "Brand – Search" budget by $15 a day.
- Move $100 from Facebook feed ads to Reels.
- Add barcodes to the 3 disapproved products.
What it reads
Real orders and sales
Orders, revenue, average order and returning customers from Shopify or BigCommerce. The truth every other number is checked against.
Spend and waste
Cost and orders by campaign, budgets that ran out, and search terms that spent money without selling.
Facebook and Instagram
Results split by platform and placement, so you can see which ads actually sell.
Visits and conversion
Traffic and conversion rate by channel and device, to spot where shoppers drop off.
Free Google traffic
Search clicks and rankings for your pages, and the searches that moved up or down.
Shopping problems
Disapproved products and account warnings, flagged the morning after they appear.
What to do next
Up to three concrete actions each Monday, with the numbers behind each one.
Slack or your inbox
Post to a Slack channel, send by email, or both. Nothing new to log in to.
How it will work
- Step 1
Install it on your store
Add the app from the Shopify App Store or the BigCommerce marketplace.
- Step 2
Connect Google and Meta
Sign in to give read-only access. It never changes your ads, budgets or store.
- Step 3
Choose Slack, email or both
Your first brief arrives within minutes. Then every morning, and the full review on Monday.
Planned pricing
A flat monthly price per store. It doesn't go up with your sales or ad spend.
Starter
$29 / month
- Daily brief and Monday review
- Store orders, Google Ads, Meta, Google Analytics and Search Console
- Slack or email
Growth
$49 / month
- Everything in Starter
- Alerts within the hour: campaigns stopped, budgets out, products disapproved, tracking broken, sales dropping
- Monthly deep-dive with year-on-year comparisons
- Slack and email, for your whole team
Premium Later
$99 / month
- Everything in Growth
- Your keyword rankings against competitors
- Ask follow-up questions about your numbers in Slack
Prices are planned and may change before launch. People who register now get a founding price, kept for as long as they subscribe. Running ads for several stores? Agencies will get per-store pricing.
Questions
When will it be available?
We're building it now, Shopify first and BigCommerce next. Register your interest and we'll email you when early access opens.
Can it change my ads, budgets or store?
No. It asks for read-only access and only reads data. Every suggestion is yours to act on.
Where do the numbers come from?
Straight from your store and your Google and Meta accounts. Sales come from your actual orders, so you see what ads really brought in, not what each platform claims. The written advice always shows the figures it's based on.
Do I need all of these accounts?
No. Connect your store and whichever of the others you use. A store without Meta ads still gets a full brief on orders, Google Ads and search.
How is this different from Shopify's own reports or an analytics suite?
Shopify's reports show sales but don't connect them to your ad spend, search traffic and Merchant Center. Analytics suites do, but they're built for brands with an analyst and priced from hundreds of dollars a month. Marketing Briefing is a short note that tells you what matters, for the price of a lunch.
Who's behind it?
Wield, an e-commerce agency that has built and marketed online stores since 2004. The briefing is the note we wish every store owner read each morning.
Register your interest
Be first to try Marketing Briefing when early access opens.
- Founding price, kept for as long as you subscribe
- Help decide what goes in the briefing
- No spam: one email when early access opens, then only product updates
Shopify, BigCommerce, Slack, Google and Meta are trademarks of their owners. Marketing Briefing is not affiliated with or endorsed by them.